Case Illustration:
Professional Presentation

Understanding Policies (10700193-90)

Yue Hu

Tsinghua University

Overview

Communicative Presentation

• Goal:
  1. Let the audience pay attention
  2. Let the audience like you
  3. Let the audience remember
• Principles
• Tips

Core Principles

• Organizing
• Presenting

Organizing

Basic structure

1. A question
2. Why should people care
3. How do you analyze
4. What do you find
5. What should the audience do*

Professionalization

1. Professional section setting
2. Clear puzzle
3. Interesting solution/interpretation

Yes and No

Yes

• A punchline at the beginning
• A TL;DR

No

• A map
• A TL;DR

Some fields may not like a TL;DR

Presenting

Emotions are physcial & contagious

• Face expression
• Sound

• Experiment: open your eyes, short breath -> anxiety
• Fake smile: no eye area move
  • People see real happy face, they are more memorable; and vise versa (why you turn to forget in a big classroom)
• Different hellos lead to different type of impression: people like happier people

The brain looks for hits not misses

• What do you do?
  Working anything exciting these days?
• Where’re you from?
  Have any vactions coming up?
• How’re you?
  Anything good happen today?

Dopamine ↑

https://youtu.be/cef35Fk7YD8?t=456

When asked “been busy lately,” the brain will try to find hits of being busy—bad things—recently happened?

When asked “working on exciting things recently,” the brain will look for good things

• Create happiness: borrow the happiness from the past event to here
• Make you more memorable

Practice: Elevator pitch of your proposal

Let’s warm up

1. A question
2. Why is it interesting?
3. How are you going to solve it?

Practice

1. Randomly pairing
2. 30 sec to capture the others attention
3. Repeat what you learned after a little while

Tips

All about attention

1. Directing attention (slides)
2. Saving attention (slides)
3. Managing attention (slides)
4. Dominate attention (on stage)
5. Intiminate attention (on stage)
6. Don’t lose the attention (on stage)

Reference:

David JP Phillips, author of “How to Avoid Death By PowerPoint”

https://www.youtube.com/watch?v=bOrHxRB3JrQ https://www.youtube.com/watch?v=Iwpi1Lm6dFo

Vanessa Van Edwards, an interpersonal intelligence expert and public speaker, leader of the research lab “Science of People.”

https://www.youtube.com/watch?v=cef35Fk7YD8

Routine of An Academic Presentation

A professional presentation:

1. Preparation

• load the slides
• adjust the microphone and clicker, etc.)

1. Presentation
2. Q & A

Academic presentation slides: (So, six pages)

1. TL;DR/outline
2. Puzzle page
3. Theory page
4. Design page
5. Finding page
6. Summary page
7. Appendix

How do you feel about these slides

Learn from the “Worst”

“Top 10 world’s worst PowerPoint presentations”

What’s the fourth point of Car and What’s the second point of bus

The airplane ticket case

Not ok for two messages

Tip 1

One message

Only

Per slide

People can only have one mental point per time. 周伯通; forget both

Q: The next plot is very important, carefully read

Working Memory

1 + 1 = 0

Talk about the plot and earlier (different) model by Pascual-Leone in 1970

Baddeley, Alan D., and Graham J. Hitch. 1974. “Working Memory.” In The Psychology of Learning and Motivation: Advances in Research and Theory, ed. Gordon H. Bower. New York: Academic Press.

Baddeley, Alan D., and Graham J. Hitch. 2000. “Development of Working Memory: Should the Pascual-Leone and the Baddeley and Hitch Models Be Merged?” Journal of Experimental Child Psychology 77(2): 128–37. doi:10.1006/jecp.2000.2592.

Tip 2

Let your audience listen to

ONE

Voice only

How many points here

8, 7, 6

Perceptive limit, upper bound is 6.

point slides (six) 1/200 sec, 1.5 sec > 6 items, 800 times

🌰：政策措施

• 参与环境
• 服务型政府
• 责任政府
• 转变“官本位”
• 公民意识
• 参与能力

• 参与渠道
• 听证制度
• 信息公开
• 民意调查
• 网络参与
• 社区参与

How about this

• 参与环境
• 服务型政府
• 责任政府

• 转变“官本位”
• 公民意识
• 参与能力

Why do your eyes lie on

• Slide 1
• Slide 2

Research design

1. Public survey
2. Regression analysis
3. Causal inference and path analysis

Research design

1. Public survey
2. Regression analysis
3. Causal inference and path analysis

Science of Attention

• Big
  
• Color/Contrast
  
• Moving

Application

e.g., Muted television

Darkness is not a panacea

Laser Point?

Good guide,…

But not too much

Tip 3

Manage your audience’s Attention

How about this

Tip 4

Dominate

Your Stage

The bottom line: DO NOT READ!!!

Uncovering TEDs

Vanessa Van Edwards, an interpersonal intelligence expert and public speaker, leader of the research lab “Science of People.”

caveman days: hand back

not see your hand not see the intention

explain friendly

When you see someone, what body part do you look the first?

hand gestures for the viral vs. the worse

how to do three in hand

Secret of popular speakers

465

vs.

272

Tip 5

Talking with

Gestures

Speed

• 150 words in English
• 200 words in Chinese
• 15min → 5~8 slides.

The secret is rehearsal:

• Content
• Timing

Q & A

1. Be respectful
2. “This is a good question”
3. Not every question deserves an answer
4. Positive defense with opening mind

Tip 6

Control the

Rhythm

How about this slide

Tip 7

Know your

Audience

办事不由东，累死也无功

Take-Home Points

Principles

• Organizing
  • Being professional
  • Being expected
• Presenting
  • Physical
  • Biological

Tips

1. One message only per slide
2. Let your audience listen to ONE voice only
3. Manage your audience’s attention
4. Dominate your stage
5. Talking with gestures
6. Control the rhythm
7. Know your audience

Thank You!

  sammo3182

  yuehu@tsinghua.edu.cn

  https://www.drhuyue.site